Make that genuine connection with key people who can help you promote your business. Number one is your family and friends. Next are the people you meet everyday other than family and friends. It could be that friendly mailman, the sweet lunch lady, your co-worker, the people in your gym, etc. The third layer to this onion is other people who can help you in exchange for a little favour. These people could be anyone like a blogger, a magazine editor or contributor, a famous person or a celebrity, a politician, etc. basically, these are people who can influence others.
Hand out samples of your products! If you are selling a bar of soap, divide it into 4 equal parts and hand them out to potential customers. If you are selling lotions or scented oils, let your potential customers have some. Think of creative ways to put your product on the hands of people. The key is letting them experience your product. Survey shows that people are more likely to buy if you give your products to them as opposed to asking them all to sniff from one bottle of tester.
Hand out flyers with information about your product and highlight its benefits and what sets it apart from all the rest. Got a huge tree in front of your house? Use it as a billboard! You basically need all the help you can get. After all, your goal is to sell your products so you can earn money.
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